The World's Top Business Leaders Reveal Ideas that Every Manager Can Use
30 CEOs give their practical insights. Every day they must find ways to test and validate new ideas, implement change to improve the bottom line and ultimately focus on the core ideas that will truly reshape their corporation.
Brief Description: America's foremost management consulting firm PricewaterhouseCoopers, joins forces with 30 of the world's most successful CEOs to reveal innovative ways to revitalize a company and improve the all-important bottom line. Review Quotes: Jim Pawlak "Cleveland Plain Dealer" A riveting portrait of top-to-bottom thinking and decision-making in large corporations. Review Quotes: Jim Pawlak"Cleveland Plain Dealer"A riveting portrait of top-to-bottom thinking and decision-making in large corporations. Review Quotes: Geoffrey Brewer"Sales & Marketing Management"How refreshing: A business book written by people who actually run business...all of the corporate leaders in the book...offer compelling perspectives on the burning business issues managers face today. Review Quotes: Jim Pawlak"Cleveland Plain Dealer"A riveting portrait of top-to-bottom thinking and decision-making in large corporations. Review Quotes: Geoffrey Brewer"Sales & Marketing Management"How refreshing: A business book written by people who actually run business...all of the corporate leaders in the book...offer compelling perspectives on the burning business issues managers face today. Review Quotes: Geoffrey Brewer "Sales & Marketing Management" How refreshing: A business book written by people who actually run business...all of the corporate leaders in the book...offer compelling perspectives on the burning business issues managers face today. Table of Contents: CONTENTS Board of Contributors Foreword "What We Can Learn from CEOs" Klaus M. Schwab, President, World Economic Forum Introduction "CEOs Demand the ABCs -- Awareness, Belief, and Conduct" G. William Dauphinais and Colin Price "Part I" GLOBALIZATION: The Tempo Heats Up 1. Flemming LindelOV, "Carlsberg Group" The Best International Brands are "Glocal" 2. Percy Barnevik, "ABB Asea Brown Boveri Ltd." Creating a Federation of National Cultures 3. Felix Rosenberg, "Swisscom" Poised for the "Big Bang": Winning in the Deregulation Game 4. Mario Pais de Sousa, "Vulcano-Termodomesticos" Smart Shopping in the World Supermarket of Management Ideas 5. Minoru Murofushi, "Itochu Corporation" An Agile Giant 6. Rahul Bajaj, "Bajaj Auto Ltd." Bajaj: The New Face of Emerging Market Competition 7. James J. Schiro, "Price Waterhouse" The New Phase of Globalization "Part II" RADICAL CHANGE: Turning Up the Volume 8. Cor Herkstroter, "Royal Dutch/Shell" Royal Dutch/Shell: Rewriting the Contracts 9. Dr. Heinrich von Pierer, "Siemens A. G." Changing Supertankers into Speedboats 10. Patrick Haren, "Northern Ireland Electricity" Conjectures on Change: A Letter to the CEO 11. Serge Tchuruk, "Alcatel Alsthom" Driving Fundamental Change at Alcatel: A New Prism on Customer Focus 12. Dr. Kenneth W. Kizer, "U. S. Department of Veterans' Affairs" Health Care, Not Hospitals: Transforming the Veterans' Health Administration 13. Sir Richard Evans, "British Aerospace" A Benchmark That Brought Managers in from the Cold "Part III" LEADERSHIP: Giants of Value Creation 14. Sir Colin Marshall, "British Airways" From Apprentice Ship's Purser to CEO: A Journey in Search of the Customer 15. Eckhard Pfeiffer, "Compaq Computer Corporation" Future Tilt: How and Why Companies Need a Culture of Continuous Renewal 16. Michael Z. Kay, "LSG/SKY Chefs" Memo to a Turnaround Boss 17. Sadako Ogata, "The Office of the United Nations High Commissioner for Refugees" Stakeholders Are a Reality Check for World Refugee Group 18. Robert B. Shapiro, "Monsanto Company" Sparking the Growth Engine at Monsanto: Using Shareholder Value as the Driving Framework 19. Michael Critelli, "Pitney Bowes Inc." Communicating in the Information Age: The Leadership Factor "Part IV" CULTURE: Fifteen Glorious Years! 20. Melvin R. Goodes, "Warner-Lambert Company" Transforming the Culture of a Global Enterprise... One Employee at a Time 21. Don Argus, "National Australia Bank Group" Focusing Leadership Through Corporate Values: A Key Driver for Success 22. Walter Shirley, "Chase Manhattan Bank" The Art of the Inclusive Merger 23. Dirk Blaeslng, "Fairway Filamentos" A Joint Venture That Found More than Synergy 24. Javier Herrero, "Iberdrola" Shaping Culture with Activity-Based Management 25. Tanri Abenc, "Bakrie & Bros." From "Dynasty" to Rule by MBAs "Part V" INNOVATION AND CREATIVITY: No Finger Painting, Please 26. Southwood J. Morcott, "Dana Corporation" Igniting a Firestorm of Creativity 27. Kenneth L. Lay, "Enron Corporation" Coming Soon to Your Home and Business: The New Energy Majors 28. Justus Veeneklaas, "Philips Australia" Reinventing Philips Down Under: Customers Seek Systems Solutions, Not Black Boxes 29. Glen L. Urban, "MIT Sloan School of Management" Strategic Roots of Innovation 30. David M. Kelley, "IDEO Product Development" Performing Rapid Innovation Magic: Ten Secrets of a Modem Merlin "Part VI" CUSTOMER RELATIONSHIP: The Brand Is Dead. Long Live the Brand! 31. Peter Georgescu, "Young & Rubicam" Creative Marketing Is the Core Strategy for the New Millennium 32. Douglas Sims, "CoBank" Creating Competitive Advantage Through Customer Loyalty 33. Douglas Hyde, "OshKosh B'Gosh, Inc." New Products That Remain True to Core Values Acknowledgments IndexBiographical Note: G. William Dauphinais is in charge of Brand Management Marketing and Communication at PricewaterhouseCoopers and is the senior author of two previous books, "The Paradox Principles" and "Better Change."Publisher Marketing: "Straight from the CEO" reveals the practical, far-reaching insights of the world's top CEOs, including: Royal Dutch/Shell's Cor Herkstroter, mastermind of the most ambitious makeover among the world's energy behemoths; British Airways' Sir Colin Marshall, the market genius who powered the carrier's celebrated turnaround; Chase Manhattan's Walter Shipley, architect of one of the largest mergers ever to take place in the financial sector; Monsanto's Robert B. Shapiro, who has raised the hurdle bar on growth and profitability goals, although the company is at the peak of its form; British Aerospace's Sir Richard Evans, developer of one of Britain's biggest and boldest corporate-change management programs; Compaq Computer's Eckhard Pfeiffer, who has transformed himself from a successful turnaround artist into a hard-driving champion of continuous corporate renewal. "Straight from the CEO" is a major event, providing the rare opportunity to hear directly from the world's greatest business leaders. No ivory-tower theorizing, no speeches, no "consultant speak," these are the practical insights of leaders who every day must find ways to test and validate new ideas, implement change to improve the bottom line, and ultimately focus on the core ideas that will truly reshape their corporations. "Straight from the CEO" is an invaluable tool for managers at every level.
Contributor Bio: Dauphinais, G William G. William Dauphinais is in charge of Brand Management Marketing and Communication at PricewaterhouseCoopers and is the senior author of two previous books, "The Paradox Principles" and "Better Change."
Contributor Bio: Price, Colin DAVID G. FUBINI is a Director of McKinsey & Company, Inc., United States/Boston Office. David currently leads the Firm's Worldwide Post Merger Practice and has also served as the North American Leader of the Organization Practice. David has been with the Firm for over 25 years, during which time he has led efforts for over two dozen of the world's largest mergers. He has also worked extensively in the area of organization transformation improvement. David received a degree in Business Administration with honors from the University of Massachusetts, and a master's degree in Business Administration, with distinction, from Harvard University.
COLIN PRICE is a Partner of McKinsey and Company and Director of the London office, and the co-author of several books including the bestseller "Straight from the CEO" (reissue; Nicholas Brealey, 1998) and "Wisdom of the CEO" (John Wiley, 2000). He was formerly global head of the Strategic Change consulting practice at PricewaterhouseCoopers and is a regular speaker at international conferences. MAURIZIO ZOLLO is the Shell Fellow in Business and the Environment, and Associate Professor of Strategy at INSEAD. He holds a PhD degree in Management from the Wharton School of the University of Pennsylvania, USA, and a Laurea degree in Monetary Economics from Bocconi University, Italy. Before starting his academic career, he had extensive professional experience in management consulting and investment banking advisory services for firms like McKinsey & Company and Merrill Lynch.
Titel: Straight from the CEO
Forfatter: G. William Dauphinais, Colin Price
Udgivelsesår: 1998
Sider: 328
Sprog: Engelsk
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